Google Ads that book cabinet buyers — not clicks.
You're already spending on Google. The question is what the budget buys: showroom appointments from people planning a kitchen, or clicks from bargain hunters comparing flat-pack prices. Start with a free audit of where your spend is going.
Most cabinet accounts are run like plumbing accounts.
Generic agencies apply the same local-services template to every client: broad keywords, county-wide radius, form-fill tracking. Cabinets are a considered, high-ticket purchase with a showroom visit in the middle — and the template leaks money in three predictable places.
Without cabinet-specific negative keywords, budget flows to IKEA comparisons, RTA bargain hunters, DIY refacing searches, and job seekers. The clicks look like activity. None of them walk into a showroom.
Template accounts target a county or a metro because that’s the default. Cabinet buyers visit a showroom before they spend — a click from someone who’d never drive to you is budget you donated to Google.
If the account can’t see calls, direction requests, and booked appointments, Google’s bidding optimizes toward whatever is cheapest — which is usually the shopper who was never going to buy.
What cabinet-specific Google Ads looks like.
Every account we manage is built around one outcome: qualified buyers in your showroom. These are the mechanics that get it there.
We separate “cabinets near me” and “kitchen cabinet showroom” buyers from IKEA, RTA, and DIY bargain hunters — and keep pruning the negative list from your actual search terms, week after week.
Bids follow drive time to your showroom, not county lines. Budget concentrates where your buyers actually come from and pulls back where they don’t.
Calls from ads, calls from the site, and direction requests are all tracked as outcomes — because for a showroom business, the phone and the front door are the conversions that matter.
The account optimizes toward booked showroom appointments, not raw form fills, so Google’s bidding learns what a real cabinet buyer looks like in your market.
Ad clicks land on pages about your projects, your showroom, and booking a visit — not a generic homepage that leaves an expensive click to fend for itself.
Multi-showroom and wholesaler accounts get separate campaigns, budgets, and reporting per location, so a strong market never hides a weak one.
Real clients. Verbatim quotes.
Across 60+ cabinet and home improvement businesses, disciplined paid media has cut cost per lead by up to 80% and returned up to 15x on spend. Two named examples, in the clients’ own words:
“We have been working with Cabinet Boost for the last three months. They are managing our Facebook and Instagram ads. Our cost of leads has decreased from $234 to $47, and the quality and number of leads have also increased.”
“Cabinet Boost helped us achieve the #1 spot for all our target keywords. The visibility boost has brought in a steady stream of qualified leads across all our US locations.”
Bienal’s numbers came from their paid-social account, quoted as delivered. The same appointment-first tracking discipline runs every Google Ads account we manage.
The free wasted-spend audit.
Send us your website and zip code. If you’re running ads, a strategist reads your account the way a cabinet specialist does — scored, written, in your inbox within 48 hours, and yours to keep even if you never talk to us.
Get the Free Wasted-Spend AuditGoogle Ads is one channel inside the growth engine. When we run your account, it feeds the same promise every program carries: 20 qualified showroom appointments in your first 90 days — guaranteed or you don't pay. Ad spend is separate and stays in your own accounts.
Fair questions from owners who’ve run ads before.
Anything else — ask on the call. It’s free either way.
We already run Google Ads. Why start with an audit?
Because your account history tells us more than any pitch could. The audit reads your search terms, geo settings, and conversion tracking, and shows where spend is going to people who were never going to buy cabinets. If the account is genuinely healthy, we’ll say so — the audit is free and yours to keep either way.
Do you take over our account or build a new one?
We work in your existing account, and you keep ownership. Ad spend is separate and stays in your own accounts — the history, the data, and the campaigns remain yours if we ever part ways.
How is this different from a generic PPC agency?
We only work with cabinet and home improvement businesses. The negative-keyword lists, radius logic, and landing pages are already tuned for cabinet intent — separating showroom buyers from IKEA and RTA bargain hunters is the whole job here, not an afterthought.
Does Google Ads count toward the 20/90 guarantee?
Yes. Managed Google Ads runs inside the same program promise as everything else we do: 20 qualified showroom appointments in your first 90 days — guaranteed or you don't pay.
We have multiple showrooms. How do you handle that?
Multi-showroom and wholesaler accounts get per-location structure: separate campaigns, budgets, tracking, and reporting for each market. Leadership sees every location’s numbers on their own — and the premium tier applies the guarantee per location.
Find out where your ad budget is leaking.
The free wasted-spend audit takes 30 seconds to request. The report is yours either way.